Black Friday Cyber Security: Protecting Your Online Shopping

As Black Friday approaches, savvy shoppers are gearing up for incredible deals, however consumers should have cyber security top of mind.

The Rising Threat of Online Scams, Essential Cyber Security Tips for Black Friday

Recent figures reveal a concerning increase in losses due to online scams. The cyber security agency has issued warnings to shoppers, urging vigilance against fraudulent activities during the Black Friday period.

1. Beware of Too-Good-To-Be-True Offers

Scammers often use enticing deals to lure victims. If an offer seems unbelievably good, it probably is. Always verify the legitimacy of deals before making a purchase.

2. Watch Out for AI-Driven Phishing

With advancements in AI technology, phishing emails have become more sophisticated. Be cautious of unsolicited emails, even if they appear to be from familiar brands.

3. Verify Video and Audio Messages

Deepfake technology has made it easier for scammers to create convincing fake messages. Always double-check the source of video or audio communications.

4. Use Secure Websites

When making purchases, ensure the website's URL begins with "https" and displays a padlock icon. This indicates a secure connection.

5. Enable Two-Step Verification (2SV)

The cyber security and law enforcement bodies strongly recommend turning on 2SV for your online accounts. This additional layer of security can significantly reduce the risk of unauthorised access.

The Importance of Retailer Cyber Security

Research shows that 8 in 10 Black Friday shoppers consider the cyber security of online retailers important. In fact, shoppers are 59% more likely to purchase from retailers with strong cyber security policies.

Conclusion

As we embrace the excitement of Black Friday shopping, it's crucial to remain vigilant against cyber threats. By following these tips and staying informed about the latest scams, you can enjoy a safe and secure online shopping experience.

Remember, cyber security is not just for Black Friday—it's a year-round necessity in our increasingly digital world.

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